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Once the integrated planning work has been mapped
out, we then move to the investment management
stage, in concert with our registered Investment
Counsel / Portfolio Manager affiliate, Northwood
Private Counsel Inc.*
There are six steps in our investment
process.
Step 1 – Client Discovery
We start with each family’s unique combination of
objectives, desires, resources and constraints,
gleaned from our client discovery conversations.

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Step 2 – Risk Allocation
We then analyze a family’s existing net worth using
our unique risk assessment approach. While each family is
distinct, we believe that their lifetime needs
should be ‘immunized’ with very conservative assets.
Their legacy objectives (estates, bequests, etc.)
can often afford a higher risk / return character.
Step 3 – Asset Allocation
The above information, in conjunction with an
understanding of the economic environment and
investment alternatives, leads to an asset
allocation decision. It ensures a diversified,
risk-appropriate portfolio designed to achieve the
client's objectives. We capture all of this in an
Investment Policy Statement, which becomes the
framework for all future investment decisions.
Step 4 – Asset Location
We then focus on creating the most tax efficient
result for families' net worth by locating the
assets in the most appropriate legal entities.
Step 5 – Manager Selection / Oversight
Suitable discretionary investment managers are then
chosen from among a carefully selected universe of
professional firms, who act as sub-advisors.
Each manager recommends a customized portfolio to
suit the client's requirements, which Northwood Private Counsel
implements on a segregated basis. We choose managers based on a
number of factors including quality of people, a
sensible investment approach, degree of correlation
with other managers, and consistent investment
performance.
Step 6 – Reporting and Review
Northwood Private Counsel monitors
and reviews the investment managers to
ensure they are meeting agreed-upon objectives and
have not altered their investment philosophy from
the mandate that we hired them to perform. We are
also alert to changes that have occurred within the
family and / or the economic environment to determine
if any adjustments need to be made to the portfolio.
The Northwood Investment Philosophy
Our approach to family investment management is
founded on five objectives:
Meeting client goals –
We work to ensure our
clients’ investments in a manner consistent with their goals.
Capital preservation –
We protect our clients’ investments through a conservative approach with
appropriate diversification and inflation protection.
Superior risk-adjusted returns –
We identify, select and combine best-in-class investment managers, who are
specialists in their fields and have the potential to deliver superior
risk-adjusted returns.
Diversification –
We ensure client portfolios
are well diversified – by asset class, region, manager style, industry group and
security – which tends to reduce volatility, enhance capital preservation and
increase overall returns per unit of risk.
Tax-efficiency –
Taxes eat away significantly
at investors’ returns, particularly in low-return environments. We take
advantage of tools and structures that can reduce the negative impact
taxes have on returns.
*
Investment
management services are provided through our
Investment Counsel / Portfolio Manager affiliate
Northwood Private Counsel Inc. which is registered
in the provinces of Ontario and Quebec.
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 “Creating a meaningful wealth management strategy…is not about the performance of financial markets, but about achieving financial goals. A good…strategy will minimize the probability of not meeting essential goals regardless of the future performance of financial markets.”
Ashvin Chhabra et al "Creating a Goal-Based Wealth
Allocation Process”, The Journal of Wealth Management,
Winter 2008 |
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