Principal, Family Office Advisory

Ashok Srithavanathan

Ashok is a Principal in Northwood’s Family Office Advisory group, specializing in helping families in the areas of financial planning, investment management, tax and estate planning, and family governance.


Ashok joined Northwood in 2024 from RBC Phillips, Hager & North Investment Counsel in Toronto, where he held the position of Investment Counsellor, providing integrated investment and wealth management services to high-net-worth individuals, business owners, and their families. Prior to joining the firm, Ashok gained valuable experience across RBC’s global Wealth Management and Capital Markets divisions. He began his career with one of Canada’s largest national accounting and advisory firms in Toronto, where he held progressive roles across the firm’s Assurance & Accounting, Tax and Financial Advisory practice groups.

Ashok graduated with a BBA degree from the University of Toronto and an MBA degree from the Schulich School of Business at York University. He is a CFA Charterholder and holds a CPA, CA designation.

Outside of work, Ashok enjoys spending time with his wife and daughter, discovering new cultures through food and travel, and expanding his culinary skills in the kitchen.  




MBA, Schulich School of Business, York University. BBA, University of Toronto

In the Industry Since


At Northwood Since



As a strong proponent of financial literacy, I’m passionate about empowering people to make sound financial decisions, navigate complexity and simplify their lives. I chose to work at Northwood to do exactly this, all while working alongside talented and like-minded professionals.