Principal, Marketing and Communications

Monica Crabbe

Monica is a member Northwood’s family office advisory group, responsible for the creation of Northwood’s marketing strategy, campaign execution and client development. She has significant experience in financial and professional services involved on both the operational and marketing side of investments.


Monica is a University of Toronto certified digital and communication strategist. Prior to joining Northwood, Monica was a Marketing Manager at a “Big four” accounting firm where she led the GTA Tax marketing team, including family office, enterprise, and law.

In her spare time Monica enjoys spending time with her friends and family and being active outdoors. A few of her favorite activities are tennis, swimming, skiing and volleyball. Monica has a passion for the arts and enjoys concerts and musicals.


Univesity of Toronto, Digital Strategy & Communication Management Certificate


International Economics and Finance, Toronto Metropolitan University

Years in the Industry

13 years

Years at Northwood

2 year


I chose Northwood because of the genuine passion and care the team has for our clients. We truly know our clients.