The Perspective Blog
Spring 2018 – From the Archive

Looking back to the Spring 2018 issue of The Northwood Perspective, a newsletter geared toward the interests of our clients, friends and colleagues.
Articles in this issue:
Chairman’s Message: Solving the Hassle Map
So, what is a hassle map? It is the combination of problems and frustrations consumers experience when they use a product or service. The ‘hassle map’ idea comes from Adrian Slywotzky in his book, Demand: Creating What People Love Before They Know They Want It…
Northwood’s 15th Anniversary – Direction, Perspective and Confidence
This year we are celebrating Northwood’s 15th anniversary. We started in 2003 with a three-word vision for what we wanted to deliver to our client families - Direction, Perspective and Confidence - and that is still true today…
Investing 101 – Risk-Free Return
The rational preference for assets in the present vs. identical assets in the future is the foundation of what economists call “time preference”. The amount of compensation (usually in the form of an interest rate) required to incent people to temporarily part with their capital is known as the “time value of money”…
Wigmore in Shanghai – Key Learnings about Investing in Chinese Markets
This edition of the Wigmore CIOs meeting saw the group welcome a variety of guest speakers: a chief economist, a former Ambassador to China, a technology analyst, and the head of a major global consumer company’s Chinese operations…
Northwood Staff Profile – Barrett Lyons
This quarter we interviewBarrett Lyons, who has been on the client service team at Northwood since 2010…
Korea at the Crossroads
In 2010, I spent five months backpacking across Asia and seeing the wonders of the continent. There was one place where it seemed like time had stopped ticking entirely…